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 Alan R. Goodstein, CFP

Alan is a native of Los Angeles.  His family operated a chain of retail stores throughout the area, enabling him to learn the value of good service, fair dealing, and financial responsibility at an early age.  After majoring in business and accounting at USC and Pepperdine, he spent 15 years in the family business as Vice President of Operations, responsible for the supervision of ten store managers and the strategic financial management of the business, including all aspects of the company's expansion. 


In 1993 Alan's parents sold all  of the stores in order to retire, at which point Alan began his second career, as a financial planner.  He joined Dean Witter, rapidly completed in-house training programs in Retirement Planning, Estate Planning, and Portfolio Management, and became “Rookie of the Year” in his branch his first year.   Witter merged with Morgan Stanley in 1995,in 1997 Alan moved to Home Savings of America, where he developed and serviced a clientele spanning several local branches.  He completed his qualifications for Certified Financial Planner in 2001, and then opened his own independent firm, Goodstein Wealth Management LLC, focused on helping business owners and affluent families in general.  He currently shares a large suite in Encino with a number of attorneys.

Alan is a member of the Los Angeles Financial Planning Association ,Napfa the National association of personal financial advisors. President of Temple Judea Brotherhood.He is a past board memeber of New Horizons center for the developmentally disabled. A trustee board member of Temple Judea, past Vice-President of the Burbank Civitan Club, and a former Board Member of the Tarzana B'nai B'rith. 

Alan lives in Encino with his wife Beth, who a retired Estate Planning Paralegal. They have three grown children – Alyssa, Gabby, and Josh – and belong to Temple Judea of Tarzana..

In his spare time Alan enjoys working out, attending live theater and concerts, exploring new restaurants, reading history and biographies, and watching old movies. Playing with his grandson. He has also traveled extensively throughout North America, Europe, Israel, and the Pacific islands.




 Matthew Murawski, VP

Matthew's natural tendency to go the extra mile, whether at work or sports, is the foundation of his financial practice. After several successful years in the mid cap venture capital space, Matthew was drawn to the personal side of finance: his dedication to his clients stems from personal experience after witnessing his parents' struggles to secure their own financial future. He realized the market was ready for an advisor who stuck to the fundamentals of solid, long term investing.

After relocating from the Midwest, Matthew settled in Los Angeles and shortly thereafter joined forces with Alan Goodstein, CFP. As Alan's business partner, Goodstein Wealth Management offers 25+ years of market experience, coupled with renewed energy and a fresh outlook for the next generation of clients.

Matthew is married to Anja Liisa Garcia Murawski where they reside in West Los Angeles.








Check the background of this financial professional on FINRA's BrokerCheck
Check the background of this financial professional on FINRA's BrokerCheck